Concepts like home; social connectivity; and the early evenings that summon Happy Hour are what make the Drink Club feel familiar yet exciting. Traditional flare inspired by the legacy of the wine industry paired with the warmth of intimate home gatherings craft a visual language that feels contemporary with a gesture to the past. Subtle nods to the 1940's, a time when social drinking and drinking at home became more prevalent following the end of prohibition, are found sprinkled throughout the brand from the 40's script inspired logotype to the color palette.